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This work is presented as a parody of the De Beers advertising campaign Diamonds are Forever. In the nineteen forties and fifties, De Beers ran one of the most successful and manipulative advertising campaigns in history, suggesting that a gift of expensive diamonds would make love last forever. Advertising was aimed at men to celebrate their women with the emphasis on women as essential accessories.
The message is twofold. First there is a female response told through the objects to the stereotypical male hubris contained in the text. Secondly the objects themselves challenge the value proposition that beautiful means expensive.
The series depicts the rollercoaster ride of a universal romance; meeting, pursuit, engagement, deceit, forgiveness,and finally true love.
This work is presented as a parody of the De Beers advertising campaign Diamonds are Forever. In the nineteen forties and fifties, De Beers ran one of the most successful and manipulative advertising campaigns in history, suggesting that a gift of expensive diamonds would make love last forever. Advertising was aimed at men to celebrate their women with the emphasis on women as essential accessories.
The message is twofold. First there is a female response told through the objects to the stereotypical male hubris contained in the text. Secondly the objects themselves challenge the value proposition that beautiful means expensive.
The series depicts the rollercoaster ride of a universal romance; meeting, pursuit, engagement, deceit, forgiveness,and finally true love.